YUNOVA · Content Writing
Module 10: Advanced formats
Writing whitepapers and ebooks
Key points
- A whitepaper explains a problem and a solution in depth with evidence.
- Ebooks are usually lighter and more visual than whitepapers.
- A clear outline and cited sources build reader trust.
Email newsletters and email copy
Key points
- The subject line decides whether an email is opened.
- Keep each email focused on one main message and one call to action.
- Write for skimming with short paragraphs and clear links.
Scriptwriting for YouTube videos
Key points
- Hook viewers in the first few seconds with a question or a clear payoff.
- Structure the script as hook, main content and call to action.
- Write for the ear: short sentences that sound natural when spoken.
Writing a press release
Key points
- A press release announces news in the inverted pyramid style.
- The headline and first paragraph answer who, what, when, where and why.
- Include a quote, background details and media contact information.