YUNOVA · Google Ads
Module 12: Client management
Writing a Google Ads proposal
Key points
- A proposal states the client's goals, target audience and budget.
- Outline campaign types, tracking setup and reporting schedule.
- Set realistic expectations rather than promising fixed results.
Google Ads Manager account (MCC)
Key points
- A manager account lets one login manage many Google Ads accounts.
- Clients link their accounts to the manager account by invitation.
- Cross-account reports and shared lists save time for agencies.