YUNOVA · YouTube Channel Skills
Module 11: Channel growth
YouTube SEO and search ranking
Key points
- Titles, descriptions and tags help YouTube understand a video.
- Use the words viewers actually search for.
- Watch time and engagement also affect ranking.
Designing thumbnails that get clicks
Key points
- Thumbnails should be clear and readable at small sizes.
- Use few words, strong contrast and a clear face or subject.
- The thumbnail should match what the video delivers.
YouTube collaborations and cross-promotion
Key points
- Collaborations introduce your channel to another audience.
- Pick creators with a related audience and similar size.
- Cross-promote with mentions, links and shared videos.
Analysing competitor channels
Key points
- Study which competitor videos get the most views.
- Note their titles, thumbnails and formats.
- Look for topics they have not covered well.