YUNOVA · YouTube Channel Skills

Module 12: Monetisation

Notes for offline study · 3 November 2026

YouTube Partner Program requirements

Key points

  • The YPP lets eligible channels earn from ads and other features.
  • Eligibility needs subscriber and watch-time or Shorts-view thresholds.
  • Channels must follow YouTube's monetisation policies.

Brand sponsorships and pricing for YouTubers

Key points

  • Brands pay creators to feature products in videos.
  • Pricing depends on views, niche and the work involved.
  • Sponsored content must be disclosed to viewers.

Key points

  • Memberships give paying fans perks each month.
  • Super Thanks lets viewers tip on a video.
  • Affiliate links earn a commission on sales they bring.

Income tax and GST for YouTubers

Key points

  • YouTube earnings are taxable income in India.
  • GST registration may apply once turnover passes the limit.
  • Keep records of income and expenses for filing.